Strategic Management of Amcor Limited-Free-Samples for Students

Question: Discuss about the Strategic Management of Amcor Limited. Answer: Introduction Amcor Limited is involved in providing numerous types of packaging materials to various industries as well as they are also helpful for the general public to preserve the household items in an appropriate manner. Being a leader in the form of packaging company across the globe, Amcor Limited has adopted the strategies under which they have taken the responsibility on their shoulders in order to use and provide adequate packaging materials. With this effect, the environment, as well as packaging, could be able to preserve the quality of the perishable and non-perishable goods. For promoting their packaging in Australia and in other parts of the globe, organization has started contributing to the government initiatives, NGOs, etc. which are started with a motive to spread the awareness in the public in relevance with the recycling of waste, reduction in the use of un-disposable packaging. They have arranged various seminars and conferences in order to promote the responsible packaging provided by the Amcor Limited across the globe. Feedback programs and surveys methods are also being adopted by the organisation in order to enhance the performance as well as to spread awareness in the public regarding the reduction of use of plastic and other harmful packaging materials for environment. Amcor Limiteds current strategy Amcor Limited is a part of Business to Business type of business and they play crucial role in packing the finished goods in appropriate manner so that it could reach to the consumers in adequate condition. Amcor Limited has adopted numerous strategies so that their packaging could not affect the environmental conditions, as well as these, are also capable enough to attain the goals and the objectives of the organization. These are known as the business level strategies and these are helpful performing the unique functions of the organization (Bond Saggi, 2014). Following are some of the strategies implemented by the Amcor Limited to enhance their performance: Using and promoting responsible packaging: With the adaptation of this strategy, Amcor Limited is able to meet its goals of providing reliable packaging materials. The responsible packaging provides crucial support to the product as well as it also reduces the chances of breakage, spoilage, etc. of the product. The main purpose behind adaptation of promoting and using responsible packaging is to ensure the customer that they will get the fit and safe product. Apart from this, packaging provided by the organization is quite impressive and reliable. The waste extracted from the flexible packaging cannot be recycled and for this, Amcor has taken various initiatives in order to amend this (Cavusgil, et. al., 2014). To change this, Amcor Limited has taken part in the Project Reflex which is a UK based program. Under this program, various methods are discussed in order to recycle the films and multilayer laminates which are used to develop flexible packaging. The recycling process will lea d to build an innovative product which will be used to enhance the performance of the flexible packaging. Reducing the impact over environment: Amcor Limited has diversified their business in the world and they have 195 sites across the globe. Main motive of Amcor Limited is to adopt continuous innovations in terms of improving the environmental conditions across their 195 sites. As per their strategy, they are spreading awareness in the consumers as well as in suppliers in order to enhance the environmental effectiveness (Chong, 2014). The production of flexible and non-flexible packaging leads to the emission of greenhouse gases which has a great impact on the environmental conditions. In order to reduce the impact of Amcor Limiteds activities of production, they have started a campaign i.e. Amcors Global Sustainability Leadership Council for improving the efficiency of the production sites. For the same, operations of the organization such as research and development, sales and marketing, etc. will be improved through the campaign started by the organization (Eteokleous, Leonidou Kat sikeas, 2016). Quality standards: Amcor Limited has built up certain standards in relevance with the environmental policy such as discharges of environment, towers for cooling and impact over community. These standards help the organization to fulfil the requirements in terms of environmental conditions that should be adopted by every organization. Every site of the Amcor Limited is performing their functionalities on the basis of these standards policies and they are equivalent to the ISO 14001 (Cummings Worley, 2014). Apart from the quality standards, they have also adopted the policy of developing safe and ethical workplace for its employees. The safety trends adopted by the organization have developed certain safety monitors which address the safety requirements within the workplace. Internal, as well as external audits, are practiced every three-year basis within the workplace to analyse the impact of these standards (Greckhamer Gur, 2015). Workers interest: Amcor Limited has adopted the policy under which all the employees and the workers are given equal rights. Practicing and adopting unethical practices such as discrimination, harassment, etc. are prohibited and this helps the workers to perform their functions in an adequate manner. With the implementation of Code of Conduct and Ethics Policy within the workplace, Amcor has successfully built a friendly workplace environment under which no unfair, unethical practices will be performed in order to demotivate the employees. This helps the organization to attain its set targets and goals in an appropriate manner within certain period of time (Majaro, 2013). Coordinating unit activities: In the business, various activities are being performed in order to meet organizational goals and the objectives to enhance the performance of the organization. Activities are divided on the basis of departments, sections but maintaining the cooperation amongst the departments of the organization is crucial in order to achieve the goals for organization (Biermann, 2017). If one department or individual will perform its activities to achieve individual goals then it will not be beneficial for organization. Rather putting individual efforts, those efforts should be put to attain organizational goals and this will leads to fulfilling individual goals too (Sekaran Bougie, 2016). Cost-effectiveness strategy: Through this strategy, Amcor Limited is able to attain adequate competitive advantage in the market. Cost-effectiveness technique defines the collaboration between the cost and the activities performed to produce certain goods. Amcor Limited has adopted this strategy in order to reduce its cost of production for setting the reliable price for the finished goods. This helps the organization to maintain the transparency in the price of the product as well as it also becomes affordable option for consumers and it leads to increase in the demand for the goods produced by organization. Increased demand for the product helps the organization to enhance its revenues thus; it provides competitive advantage to the organization (Hardman, Steinberger-Wilckens van der Horst, 2013). Utilizing human resources: It is very crucial for every organization to utilize its human and all other available resources in an adequate manner so that results could be maximised. Employees are the most valuable resources and Amcor Limited has adopted various policies to retain its key employees. Fulfilment of the employees needs is very important in order to enhance the organizational performance (Wiewiora, et. al., 2013). Organization needs to organise various tests through which available human resources talents and skills could be recognised. On the basis of outcomes obtained from the analysis performed within the organizational premises, appropriate measures and policies are being adopted by the Amcor Limited for fulfilment of employees needs. Fulfilment of employees needs will influence them to enhance their increase performance and the increased performance leads to the enhancement of the organizational performance (Hill, Jones Schilling, 2014). Evaluation of suitability of Amcor Limiteds current strategies Above strategies of the Amcor Limited defines the work procedures in relevance with the production of packaging. Amendments and the modifications are not required in the current strategies because with these set of strategies, organization can achieve the desired the targets and these are capable enough to enhance the performance of the organization in numerous ways. They are adopting the innovative strategies with the view to improve their functionalities because production of varieties of packaging leads to emission of greenhouse gases which have the direct impact on the environment. Plastic materials are also used in producing packaging which is non-recyclable and their disposal is also not an easy task. For this reason, they have commenced the campaign under which films and layers of plastic packaging are used in such a manner so that they could be recycled as well as their impact on the environment could also be reduced (Lpez-Mosquera, Lera-Lpez Snchez, 2015). Apart from this, organization needs to improve their communication strategies through which information could be shared from one department to other easily. In order to enhance the performance of the organization, adequate evaluation methods need to be adopted. Through evaluation methods, organization will be able to compare the expected performance with the actual performance and on the basis of difference found in the comparison process, appropriate set of actions must be applied (Coleman Hill, 2015). Implementation of strategy The basic process which is used to implement the strategies for enhancing the performance of the organization is analysing the environmental conditions. As Amcor Limited is performing their functionalities from 195 sites hence; for every site, they need to conduct environmental scanning in order to determine the factors present in the particular sites surroundings which could impact the organizational performance. Implementation of current strategy will not be a difficult task for the organization because they have already adopted the quality measures through which implementation of the strategy becomes easier task (da Cruz, et. al., 2014). Following will be the criteria that should be matched up by with the above-discussed strategies in the workplace in order to attain adequate targets and objectives: Responsible packaging: To implement the strategy of responsible packaging under which materials used in the production of packaging should be ethical towards the environment. The quality standards which are developed by the company itself, as well as the policies made by government, should be fulfilled in order to reduce the chances of glitches in the performance of the organization (Foo, et. al., 2016). Environmental effect: Plastic materials should not be used in terms of meeting the environmental requirements and to convert this idea into reality, Amcor Limited has commenced an initiative to which the films and the layers of plastics are examined with a motive to build a recycled as well as strong packaging product. In order to enhance the organizational performance, they need to fulfil their surroundings requirements. Emission of greenhouse gases from the production of packaging material is also a major issue for the organization and to attain reduce the effect of these gases on the environment; they have adopted the policies under which all the activities will be performed by meeting with environmental requirements (Khan, et. al., 2014). Quality standards developed by the Amcor Limited and the standards determined by government authorities in terms of meeting the environmental requirements are quite similar. Hence, Amcor Limited does not require making amendments in order to improve their efficiency. Working environment: Developing healthy and adequate workplace for the workers is also necessary in order to meet the organizational goals and objectives. Till the time, organization will not be able to fulfil the requirements of their workers, enhancing the efficiency of the organization is difficult. Providing adequate working environment to the workers is beneficial for organization as it will influence the workers to perform to achieve organizational goals as well as this will also develop coordination between the employer and the employee. Coordination between the employer and employee leads to reduction in the disputes and the productivity level of the organization will be increased with the implementation of the strategy of providing adequate working environment to the workers and to the employees (Kirmani, et. al., 2014). Competitive advantage: Gaining competitive advantage is also a difficult task for the organization. But the policies built up by the Amcor Limited have helped them to gain competitive advantage and with this, they have been ranked as the leader in manufacturing packaging across the globe. For gaining competitive advantage, organization can adopt various strategies and as discussed above, the cost-effective technique could also be used as this helps the organization to maintain the reasonable process of their products and it also leads to reduction in the wastages. Hence, implementing cost effective technique will be able to provide adequate competitive advantage to the Amcor Limited (Bertoluci, Leroy Olsson, 2014) Key issues Amcor Limited has suffered from various types of issues and in terms of developing the adequate resolution for reducing the impact over the performance of the organization. The major issues found in the production of packaging are the emission of greenhouse gases due to use of plastic materials, machinery used in the production process, etc. Following are the issues which are generated due to production of plastic materials and for delivering flexible and non-flexible packaging, using plastic materials is very crucial and to remove this kind of issue, organization needs to adopt various strategies to resolve those issues and to enhance the performance of the organization: In terms of promoting the responsible packaging, Amcor Limited has faced very severe issues in terms of reducing cost of the production, in terms of fulfilment of the governments policies in relevance with the environmental conditions, etc. Responsible packaging is made of adequate materials which are ethical for environmental conditions and their recycling and the disposition process can also be performed easily. For the same, organization has participated in certain programs such as Project reflex and in this program; various resolutions are being discussed in order to reduce the usage of plastic and other unethical materials to produce flexible and non-flexible packaging. Along with the above issues, maintaining the adequate cost of the products produced by Amcor Limited is quite a difficult task. Adaptation of high-class materials except the plastic is quite expensive but this also reduces the impact on environment (Razak, et. al., 2013). Amcor Limited is known as the leader in terms of producing varieties of flexible and non-flexible packaging and they are serving various parts of the globe from 195 sites. Expansion of the business leads to lack of control over the processes of the organization. Due to lack of control over the processes of various sites across the globe generates severe issues such as non-fulfilment of the environmental conditions, usage of unethical materials, inferior qualitative raw materials used in the production, etc. These will leads to the production of inferior quality finished goods. Hence, image of the organization across the globe could be affected and in order to reduce this impact, organization needs to adopt some effective strategies through which adequate control measures could be imposed by the processes of all the sites of the organization. For maintain the effective control over all sites, a centralised process should be adopted so that all sites could be connected with each other. The policies in relation with the functionalities of the Amcor Limited should also be remaining same so that chances for errors could be reduced. The major difference amongst all sites' policies would be the policies described by their local government (Hurley, et. al., 2013). Adaptation of the quality measures and the quality standards is also a big concern for the Amcor Limited. For all the sites, they need to mold their policies in relation to the quality standards described by the local authority. This could create various issues such as non-adaptation of policies, quality measures, etc. which are described in relation to save the environment from greenhouse gases emission from the procedure of production of packaging. Apart from this, Amcor Limited may also face the difference in the quality of the finished products produced across their sites. In order to remove quality related issues, organization has developed their own quality standards whose effect is equivalent to the quality standards described by the government. These standards and the standard ISO 14001 have the same impact and this proves to be a great success factor for the Amcor Limited in order to maintain the balance between the organizational functionalities across their all sites (Hadd eland, et. al., 2014). Sometimes, organization suffers from the issues like harassment of new employees within the workplace, discrimination practices, unfair behaviour, etc. These unethical activities are generally practiced by the existing employees due to some issues with the management or for other personal issues. This leads to increase in the labour turnover ratio because new employees cannot work in these circumstances. Ultimately, it reduces the organizations overall performance and to resolve these types of issues, organization needs to develop a separate team under which workers interest could be maintained and their needs should also be fulfilled in an adequate manner. This influence the workers to perform better for the organization and due to this, organization will be able to reach the desired targets and the goals (Vanderroost, et. al., 2014). Amcor Limited has approximately 195 sites across the globe and in each site, various departments exist. Maintaining coordination amongst the departments of the organization is quite difficult and due to lack of coordination amongst the departments of organization leads to various issues such as flow of activities will be reduced; organizational performance will get disturbed, etc. In order to remove this type of issues, unit activities idea was launched and it means all the sites of the Amcor Limited need to perform in an adequate manner so that appropriate goals and the targets could be obtained. Along with all sites of the organization, individual departments of the same site should also coordinate with each other. This will help the organization to reduce the chances of disputes amongst the departments of the organization (MacKenzie Ho, 2015). To maintain this type of coordination, organization needs to adopt various strategies through which appropriate control could be developed angst the performance of the organization as well as adaptation of the internal communication system could also be adopted in order to enhance the organizational performance (Dimaano, Suthiwongsunthorn Yang, 2015). Pricing strategy becomes a severe issue for the organization sometimes; setting adequate price for the finished products produced by the organization is not an easy task for the organization. In terms of Amcor Limited, they also suffer from the same issue due to a huge number of competitors involved in the same type of business. To gain the competitive advantage, organization adopts pricing strategy and the policy of cost-effectiveness is the most effective as well as adequate strategy for Amcor Limited in terms of gaining competitive advantage. This influences the organization to cut their excessive cost incurred for the production, reduction in the wastages, etc. As per this strategy, cost is reduced in order to set the reasonable price of the product. Setting lower prices in relevance with the competitors price provides adequate competitive advantage (Sadek, 2017). Utilization of the available resources with the organization in an adequate manner is also a difficult task. Human resources and the other type so reprocess available with the organization should be used in an adequate manner so that organization could be able to meet its objectives and the goals. The right person should be appointed at the right place in order to enhance the organizational performance. In terms of Amcor Limited, they have adopted adequate quality standards, various effective campaigns have also been introduced by the organization in terms of enhancing the performance of the organization. To maintain their effectiveness, appropriate and required amendments need to be adopted by the organization so that the procedures adopted by the organization could help the organization to enhance their performance in terms of the changing environmental conditions (Dimaano, Suthiwongsunthorn Yang, 2016). Conclusion This report concluded the effectiveness of the approaches used by the Amcor Limited in terms of developing their strategies. Strategic management is very crucial segment for the organization in terms of developing adequate business environment so that appropriate and expected results could be attained. In order to analyse the importance of the strategies used by Amcor Limited, their current strategies and their effectiveness were discussed. 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